Clean Data. Connected Systems.
Loyal Guests.
The hospitality platform that unifies your systems,
cleans your data, and turns fragmented guest profiles
into personalized experiences that drive direct bookings and loyalty.
Trusted by the World's Most Guest-Obsessed Hotel Brands
Guest Insights Unlocked with Mandarin Oriental Hotel Group
“The Ireckonu team includes some of the most capable people our team has ever worked with.”
Redefining Affordable Luxury with citizenM
“With trusted partners like Ireckonu, we’re not only meeting today’s needs but shaping the future of hospitality.”
Tech-Proofing with REVERB
“Ireckonu is one of the main factors that help us to deliver on our brand promise of being a technology-forward hotel.”
Customer Stories
From luxury icons to innovative disruptors, leading hospitality brands rely on Ireckonu to connect their systems, unify their guest data, and power personalized experiences at scale.
Stop Sending Generic Emails.
Start Building Relationships.
The CRM Communication Center gives your marketing team the power to send the right message, to the right guest, at the right moment — across email, SMS, and WhatsApp. Powered by AI-driven segmentation and real guest data, not guesswork.
Features: Campaign automation · AI & ML segmentation · AI-driven personalization · Multi-channel messaging · Guest Itinerary Timeline
One Guest. One Profile. Every Touchpoint.
The CDP+ collects data from every system your hotel uses and builds a single, accurate “Golden Profile” for each guest. ML-powered Match & Merge technology automatically deduplicates records with a 95% match rate — no manual cleanup required. This is the data integrity foundation that makes everything else possible.
Features: Golden Profiles · 95% ML match rate · Real-time data unification · Identity management · Data Privacy Hub
Your Hotel Runs on Dozens of Systems.
Now They Can Talk to Each Other.
Ireckonu’s Middleware connects your PMS, CRM, loyalty program, F&B, spa, and more — creating a single data backbone that eliminates silos and manual data entry. Purpose-built for hospitality, not retrofitted from another industry.
Features: Pre-built hospitality connectors · PMS integration · CRM & loyalty sync · F&B and spa systems · Real-time data flow
Why Your Marketing Isn't Working
You’ve invested in the best marketing automation tools. Your team is talented. Your campaigns are creative. So why aren’t you seeing the ROI you expected?
The answer is hiding in your data.
When guest data is fragmented across 8+ disconnected systems — with duplicates, missing fields, inconsistent formats, and broken consent records — even the best marketing strategy collapses. You’re personalizing with incomplete data. You’re segmenting with duplicates. You’re making AI-powered decisions on a foundation of chaos.
Without Data Integrity, Everything Breaks
❌ Marketing ROI collapses: campaigns target duplicates and stale records
❌ AI is useless: your AI is only as good as your data. Garbage in, garbage out.
❌ Teams firefight: staff spends hours reconciling data instead of engaging guests.
❌ Leaders lose confidence: decisions based on unreliable data erode trust.
Ireckonu doesn’t just connect your systems — we ensure the data flowing between them is clean, deduplicated, consent-compliant, and AI-ready. Our CDP+ with ML-powered Match & Merge automatically resolves duplicates, normalizes records, and builds a single source of truth for every guest across your entire portfolio.
The result:
Marketing that converts. Loyalty that scales. AI that actually works. And technology investments that finally deliver on their promise.
“Ireckonu’s solution has brought our vision of a seamless guest experience to life, simplifying bookings and enhancing guest loyalty.”
General Manager Digital & Distribution, EVT
Your AI Is Only as Good as Your Data.
We Make Your Data AI-Ready.
Every hotel group is investing in AI. But AI is lagging across hospitality — and it’s not a technology problem, it’s a data problem. Machine learning models trained on duplicated, fragmented, or inconsistent guest data produce unreliable results. Ireckonu fixes that at the foundation.
AI & ML Throughout the Ireckonu Platform
Built for Enterprise-Led Hotel Groups
Large hotel groups need more than features — they need confidence
✅ Proven Results: 17% increase in direct bookings, 23% increase in guest spend across 100+ hotels
✅ Enterprise Trust: Mandarin Oriental, citizenM, Hard Rock rely on Ireckonu for enterprise-wide data integrity
✅ De-Risked Implementation: 95% automatic profile matching — no manual cleanup, no operational disruption
✅ Aligned Stakeholders: Marketing, IT, and Operations finally working from one unified source of truth
Managing 5,000–20,000 rooms across multiple brands and regions?
Ireckonu is purpose-built for your complexity
How it works
“With Ireckonu’s CDP, we now have unified guest profiles and a central view of our data”
Director of Guest Data at Mandarin Oriental Hotel Group