Appointment of Robert Dawson as Chief Product Strategy Officer marks a new chapter in Ireckonu’s commitment to the Americas

June 12, 2025

Ireckonu, the leading provider of middleware and customer data platform (CDP) solutions for the hospitality industry, is proud to announce its continued global expansion with a strategic move into the Americas. This step reinforces Ireckonu’s mission to support its customers locally while advancing its growth in key international markets.

Following its recent expansion into APAC with the opening of a regional office in Singapore earlier this year, Ireckonu now continues its global momentum by growing its local presence in the United States. Together, these milestones support the company’s goal to deliver 24/7 global support and accelerate growth across strategic hospitality markets.

“Our expansion in the Americas is part of our commitment to be truly present for our clients—wherever they are,” said Jan Jaap van Roon, CEO of Ireckonu. “Establishing and empowering a local team ensures we are able  to provide more tailored, responsive support and deepen relationships with our customers in the region.”

Leading this regional initiative is Robert Dawson, recently appointed as Chief Product Strategy Officer (as of January 2025). A seasoned executive in hospitality technology, Robert brings a wealth of experience from previous leadership roles at Sabre, Cendyn, and Choice Hotels. His expertise spans revenue management, digital marketing strategy, and global team leadership – making him a key driver of Ireckonu’s strategic growth across the Americas.

“Having worked closely with Ireckonu as an advisor, I’m thrilled to step into this new role at such a pivotal moment,” said Dawson. “Expanding our presence in the US allows us to be even closer to our customers and continue delivering innovative solutions that elevate the hospitality experience.”

The US-based operations includes dedicated functions across Strategy, Sales, Customer Success and Customer Support, aligning with Ireckonu’s 24/7 global service model supported by teams in Amsterdam, Singapore, and now the US. With this expansion, Ireckonu reaffirms its commitment to global scalability, operational excellence, and helping hotel brands deliver seamless, data-driven, and personalized guest journeys—wherever they operate.