• This partnership will allow the hotel brand to better understand guest preferences, deliver highly relevant and contextual marketing, drive repeat bookings, and enhance personalization across all properties and revenue outlets.  

• This marks a key milestone in Ireckonu’s global expansion, reinforcing its role as a technology leader in the luxury hospitality segment by enabling hotels to unify guest data and deliver exceptional guest experiences.  

Amsterdam, 26th March 2026. Ireckonu, a leading hospitality middleware and Customer Data Platform (CDP) provider for hotel groups, today announced a key partnership with Peninsula Hotels to deliver a unified, centralized view of its guests, enabling the brand to recognize and engage them consistently across all touchpoints. Through this partnership, Peninsula Hotels will leverage Ireckonu’s technology to enhance its mission of delivering unparalleled service and guest experiences, while optimizingoperations across all properties, dining and wellness outlets. 

By implementing Ireckonu’s CORE Middleware and IKnowU Customer Data Platform, Peninsula Hotels will be able to consolidateguest data from multiple systems into a single, comprehensive golden profile. This unified guest view will support more precise segmentation, improved marketing performance and stronger guest relationships across the brand’s portfolio. 

Headquartered in Hong Kong, Peninsula Hotels operates a collection of iconic luxury properties in major global destinations including Hong Kong, Shanghai, Beijing, New York, Chicago, Beverly Hills, London Paris, Istanbul, Tokyo, Bangkok and Manila. Known for delivering exceptional service and personalized experiences, the brand continues to invest in technology that supports its guest-centric approach. 

“Ireckonu’s platform integrates our most critical operational and marketing systems while providing advanced capabilities such as identity management, AI-driven guest segmentation, data quality management and next-best-offer modelling. These capabilities will allow us to better understand guest preferences, enhance our marketing efforts to be more contextual across multiple channels, and will help to drive repeat bookings through deeper personalization across our properties around the world said Nick Cohen, Senior Vice President – Digital, E-Commerce and CRM at Peninsula Hotels 

“This partnership reinforces our focus on the luxury segment and allows us to support brands that operate at the highest standards of service and personalization,” said Jan Jaap van Roon, CEO and Founder at Ireckonu. “Working with Peninsula Hotels demonstrates how a unified guest data platform can help global hotel brands deliver truly consistent, personalized experiences. At the same time, it expands our influence in a segment with complex operational and data needs and reflects our ambition to grow our global footprint, particularly in APAC, where we continue to strengthen our regional presence with our office in Singapore.” 

The partnership marks an important milestone in Ireckonu’s global expansion, reinforcing its role as a leader in hospitality technology. By unifying guest data across hotel’s operations, Ireckonu enables luxury hotels to deliver seamless, personalized experiences, strengthen guest loyalty, and maintain consistently exceptional service standards worldwide.  

About Peninsula Hotels:  

The Peninsula Hotels is the world’s leading luxury hotel brand, owned and operated by The Hongkong and Shanghai Hotels, Limited (HSH) which was incorporated in 1866. HSH has a proud heritage as Asia’s oldest hotel company still in operation. The flagship Peninsula hotel opened its doors in Hong Kong in 1928. Today The Peninsula Hotels portfolio comprises of 12hotels, located in some of the world’s most iconic cities: Hong Kong, Shanghai, Beijing, , New York, Chicago, Beverly Hills, Lonodn, Paris, Istanbul, Tokyo Bangkok and Manila. For nearly a century, The Peninsula name has embodied an elegant combination of tradition, glamour, innovation and service. Peninsula hotel guests enjoy exquisite accommodation, luxury transport and exemplary dining and spa experiences, plus curated cultural programmes that allow immersion in each property’s distinctive home city