Innovating for the Future: A Case Study in Tech-proofing with REVERB

“Ireckonu’s solution has brought our vision of a seamless guest experience to life, simplifying bookings and enhancing guest loyalty.”


Problem

REVERB, a casual lifestyle hotel brand, sought to reduce dependency on its PMS' and integrate their diverse data stack while centralizing all data and incorporating the latest solutions.

Solution

A hospitality middleware solution that connects all existing and future systems, centralizing guest data to provide a 360-degree view.

Key results

A single, unified guest profile
Enhanced guest experience
The ability to use data flows to power the entire loyalty program

Products & add-ons

CORE Middleware
Iknowu CDP+

Innovating for the Future: A Case Study in Tech-proofing with REVERB

Inspired by the legacy of Hard Rock, REVERB is a casual lifestyle hotel brand where music, entertainment, and local culture blend together to create a unique guest experience from the eye of the music fan for the music fan. Embracing technology is one of the key values of the REVERB brand. However, to become truly innovative, REVERB realised the need to become less dependent on its property management system (PMS) and sought a hospitality middleware solution that allowed it to plug into other systems.

Ireckonu: Leading the Way for Innovation

Ireckonu emerged as REVERB’s answer to become an innovative, technologically-driven hotel brand. Its middleware solution has allowed the hotel brand to connect to all the property management systems at hotel level and power their loyalty program by also integrating their loyalty system and central reservation system (CRS). 

Alexis Remy, Vice President of Revenue at Hard Rock Hotels, explains, “The ability to integrate systems and power our loyalty program are creating efficiencies in several areas. Indirectly, it is also increasing our revenues as it enables us to manage data flows to power the entire loyalty program.”

“By having Ireckonu, we are prepared for the future.”

Sal Rivera, Vice President of Operations REVERB Hotels at Hard Rock International
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From Data to Loyal Guests: Creating Enhanced Stays That Reverberate

  • Simplifying Data Collection: Ireckonu helps to aggregate data, eliminating the need to consult multiple sources. As guest data is no longer stored in silos, REVERB team members can access a 360-degree guest view, centralizing all guest information. 
  • Enhanced Guest Experience: Knowing their guest habits and trends empowers REVERB to expand offerings strategically. 
  • Central Part of Loyalty Program: Unity, REVERB’s loyalty program, brings the different divisions such as its casinos, restaurants, and hotels together. Ireckonu gathers information regarding guest loyalty and syncs it with REVERB’s loyalty program software to ensure that data is correct, enabling REVERB to surprise and delight guests across any of their global locations. 

Sal Rivera, Vice President of Operations REVERB Hotels at Hard Rock International, emphasises Ireckonu’s value:

“Ireckonu is one of the main factors that help us to deliver on our brand promise of being a technology-forward hotel. By having Ireckonu, we are prepared for the future. We have an environment where we can explore and which allows us to try features and be integrated with technology.”