Customer Data Platform
Get a complete view of your guest.
All in one place.
And ensure data accuracy across all systems.
Accurate guest details.
Across all systems.
Golden Profile 360
Consolidate all guest data from integrated systems and offers an accurate view of guest preferences and behaviors.
Hanna Schiller, VP Sales
Match & Merge +
Streamline guest data management with Match & Merge+, eliminating duplicates and enriching guest profiles.
Eva Deveer, Account Manager
Segmentation
Refine your marketing strategy with Segmentation, allowing you to create RFM+ and event-based segments for highly personalized campaigns.
Felix Dreizehnter, Head of Product
AI & ML Guest Segmentation
Apply machine learning to find hidden clusters.
Rupert Gutteridge, COO
Communication Center
Enhance guest communication with GDPR compliance, real-time guest preferences, and streamlined messaging.
Felix Dreizehnter, Head of Product
Identity Management
Empower guests with seamless and secure identity management, from multi-factor authentication to social logins.
Eva Deveer, Account Manager
Churn Management
Reduce customer churn by proactively identifying and engaging with at-risk guests.
Hanna Schiller, VP Sales
Next Best Offer
Identify the most relevant services to offer guests with machine learning and predictive analytics.
Rik van Leeuwen, Head of Data
Media Attribution Insights
Decode the booking journey with Media Attribution Insights, revealing which marketing touchpoints that matter most.
Marieke Wisse, Head of Marketing
Solve problems.
We solve hotel operator challenges with tools like removing duplicate guest profiles, improving loyalty programs, and maintaining data health for smoother operations and better guest experiences.
Problem
I struggle with scattered guest information across systems & hotels.
Example: Diet preference known not known in PMS
Problem
I need to eliminate duplicate guest profiles due to typos, human errors, multiple systems, and imports.
Example: Rick JONES, Rick Jones, Rik Jones
Problem
I want to prevent guests still receiving communication after opting out.
Example: Guest Still receives promotions from Spa after opt-out
Insights you didn’t know you needed
using Machine Learning
Discover More
Next best offer:
Identify the most relevant services to offer guests with machine learning and predictive analytics.
Cancellation Lead Time Report:
Have a clear understanding of when cancellations are likely to happen.
Churn Risk Report:
Spot and act on potential churn by understanding their behavior.
RFM+ Analysis Report:
Tailor loyalty programs with precision to enhance guest engagement and revenue.
Repeat Guests Report (CDP)
Explore the impact of repeat guests with the Repeat Guest Report, offering detailed insights.
Cluster transition report:
Track evolving guest clusters and profile changes with Automated Guest Segmentation data.
Features and Capabilities
AI & ML Guest Segmentation
AI & ML Guest Segmentation
AI and applied Machine Learning find hidden clusters using real guest data.
AI-Driven Marketing
Media Attribution Insights
Media Attribution Insights decode the booking journey to reveal which marketing touchpoints have the greatest impact.
Churn Management
Reduce customer churn by proactively identifying and engaging with at-risk guests.
Next Best Offer
Machine Learning and predictive analytics automatically identify the most relevant services and upsells for each guest.
Communication Center
Marketing Messaging
Create and manage marketing campaigns within Ireckonu, saving time, improving reporting, and simplifying day-to-day marketing operations.
Transactional Messaging
Automate reservation-related messaging with professional, branded communications.
Central Subscription Center
Respect guest subscription preferences and keep all systems compliant with global privacy laws, including email, SMS, and survey sends.
Data Privacy Hub
Ensure compliance with local privacy laws (GDPR, CCPA) with centralized data anonymization for all connected systems.
Golden Profile 360
Behavioral & Event Data
Get a 360º view of all guest behavioral, transactional, and event data.
Preferences
One central location for all guest preferences, from booking paths to amenities to room types.
Accurate Guest Information
Precise guest data, enhanced using machine learning and enriched by connected systems.
Guest Recognition
Points & Rewards
Loyalty program to reward guests based on preferences and total spend.
RFM+ Loyalty
Elevate guest loyalty to new heights using machine learning, precise value calculation & real-time updates to other systems.
Membership Management
Effortlessly manage membership programs and ensure that guest points reflect their status.
Identity Management
2-Factor Authentication
Build trust with guests by demonstrating a commitment to data security and privacy with 2FA.
Social Logins
Enable guests to safely log in using their favorite social media accounts for account access.
Single Sign-On (SSO)
Eliminate the need for multiple usernames and passwords.
Match & Merge +
Guest Data Sync
Automatically resolve duplicate profiles and ensure consistent guest data across all connected systems.
Duplicate Elimination – Machine Learning
Identify, match, merge, and deduplicate guest data automatically or manually, to get a single, reliable profile for each guest.
Segmentation
Event & Behavioral-Based Segment Creation
Segment customers based on behavioral and event data like website visits, purchase history, and email engagement and personalize marketing efforts.
RFM+ Segment Creation
Recognize every guests and build personalized marketing strategies with RFM+ based segmentation creation
Web Mobile Solutions
Web Mobile Check-out
Provide guests with a faster, more convenient mobile check-out experience, increasing guest satisfaction and operational efficiency.
Web Mobile Payment
Align with modern travelers' expectations for contactless payment options.
Pre-Check-in
Offer guests a modern and convenient mobile check-in solution, reducing check-in time and front desk workload.
“Without Ireckonu, CitizenM would not be where we are now, let alone where we will be in 5 to 10 years.”
Micheal Levie, Co-founder CitizenM