Harness the power of AI and Machine Learning to discover hidden guest clusters.

From gut-feeling to
data-driven marketing.

The tool hospitality marketers use for smarter targeting.

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Features/Capabilities

AI & ML Guest Segmentation

AI & ML Guest Segmentation

AI and applied Machine Learning find hidden clusters using real guest data.

Use AI and Machine Learning for segmentation.

Harness the power of modern tools to help you discover hidden clusters an opportunities to boost revenue.

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Problem

I want to truly understand the hotel’s main guest segments that bring most value to deliver personalized content.

Example: Segmentation is too broad to uncover clusters of high value guest.

Solution

Use AI and Machine Learning to uncover hidden clusters based on guest segmentation data, increase direct bookings, and build targeted engagement.

AI & ML Guest Segmentation

Problem

I want to discover valuable, hidden guest segments.

Example: Indirect business staying 3 nights with a higher than average spend.

Solution

Discover valuable hidden guest segments by applying machine learning to data stored in the CDP.

AI Guest segmentation

Problem

I want to see all event & behavioral data in a single guest profile.

Example: All data on media interactions, transactions and bookings from different systems.

Solution

Centralize all behavioral & event data, providing a holistic guest view.

Behavioral & Event data

Problem

I struggle to recognize the true life-time value of my guests.

Example: Surprise & delight campaign towards loyal guests

Solution

Utilize RFM score-based segmentation to engage with your most valuable guests and boost loyalty.

RFM+ segment Creation

Other ways to use guest data.

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Reduce customer churn by proactively identifying and engaging with at-risk guests.

Hanna Schiller, VP Sales

Enhance guest communication with GDPR compliance, real-time guest preferences, and streamlined messaging.

Felix Dreizehnter, Head of Product

Identify the most relevant services to offer guests with machine learning and predictive analytics.

Rik van Leeuwen, Head of Data

Empower guests with seamless and secure identity management, from multi-factor authentication to social logins.

Eva Deveer, Account Manager

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