Background Churn Management
Automate Churn Management.

Spot and stop guest churn
before it happens.

Keep guests coming back. Again, and again, and again.
Churn Management

Engage at-risk guests before they churn.
Automate churn management.

Reduce marketing spend with automated churn management.

Advanced AI algorithms use historical data and predictive analytics to send the right message at the right time, stopping churn before it begins.

Problem

I want to truly understand the hotel’s main guest segments that bring most value to deliver personalized content.

Example: Segmentation is too broad to uncover clusters of high value guest.
Solution
Use AI and Machine Learning to uncover hidden clusters based on guest segmentation data, increase direct bookings, and build targeted engagement.
AI & ML Guest Segmentation
Problem

I don’t know which guests are likely to churn.

Example: Decrease in guest frequency without a change in services or operations.
Solution
Utilize AI-Driven Churn Identification to re-engage with at-risk guests proactively.
Churn management
Problem

I struggle to identify guests at risk of churning and understand their changing behaviors over time.

Example: Average churn risk across all hotels
Solution
Get an in-depth overview of at-risk guests, their evolving behaviors, and easy insights to prevent churn.
Churn Risk Report (CDP)
Problem

I spend too much time navigating between the CRM and external communication tools when creating marketing campaigns.

Example: Exporting reservation data from the PMS to CRM system .
Solution
Build branded communications and create campaigns in a central tool, reducing back-and-forth and simplifying marketing workflows.
Marketing messaging

Other AI-powered features.

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Next Best Offer

Identify the most relevant services to offer guests with machine learning and predictive analytics.

Rik van Leeuwen, Head of Data

Segmentation

Refine your marketing strategy with Segmentation, allowing you to create RFM+ and event-based segments for highly personalized campaigns.

Felix Dreizehnter, Head of Product

Match & Merge +

Streamline guest data management with Match & Merge+, eliminating duplicates and enriching guest profiles.

Eva Deveer, Account Manager

Golden Profile 360

Consolidate all guest data from integrated systems and offers an accurate view of guest preferences and behaviors.

Hanna Schiller, VP Sales