Background
Build, send, and track guest engagement.

The tool to enhance guest communication with proper messaging.

Branded, personalized, and compliant guest communication.
Book a Demo

Features/Capabilities

Communication Center

Marketing Messaging

Create and manage marketing campaigns within Ireckonu, saving time, improving reporting, and simplifying day-to-day marketing operations.

Transactional Messaging

Automate reservation-related messaging with professional, branded communications.

Central Subscription Center

Respect guest subscription preferences and keep all systems compliant with global privacy laws, including email, SMS, and survey sends.

Data Privacy Hub

Ensure compliance with local privacy laws (GDPR, CCPA) with centralized data anonymization for all connected systems.

A dedicated hospitality marketing hub.
At your fingertips.

The central marketing hub for all guest communications.

Empower marketing teams with the tools the need to target, personalize, and build branded campaigns that drive revenue.

Discover more
Problem

I want to truly understand the hotel’s main guest segments that bring most value to deliver personalized content.

Example: Segmentation is too broad to uncover clusters of high value guest.
Solution
Use AI and Machine Learning to uncover hidden clusters based on guest segmentation data, increase direct bookings, and build targeted engagement.
AI & ML Guest Segmentation
Problem

I struggle with fragmented guest subscription preferences and data consents.

Example: Guests are changing subscriptions in different systems e.g. restaurant and spa.
Solution
Manage guest communication consent status and update connected systems with their preferences to remain compliant.
Central subscription center
Problem

I spend too much time navigating between the CRM and external communication tools when creating marketing campaigns.

Example: Exporting reservation data from the PMS to CRM system .
Solution
Build branded communications and create campaigns in a central tool, reducing back-and-forth and simplifying marketing workflows.
Marketing messaging
Problem

I experience lost upsell opportunities and low conversion rates based on untargeted selling.

Example: Offering cheap wine to guests that have spent over 200 euros on wine before.
Solution
Automate offering guests an upsell that is most likely to convert based on historical data and details of the current stay.
Next best offer
Problem

I don’t have enough control over transactional emails and when they send. 

Example: Delaying transactional emails for complex bookings.
Solution
Easily setup and manage communication within one platform so you can send pre-stay, check-in, and post-stay engagements to your guests.
Transactional messaging
Discover more

Other features to improve guest engagement.

Get a demo

Golden Profile 360

Consolidate all guest data from integrated systems and offers an accurate view of guest preferences and behaviors.

Hanna Schiller, VP Sales

Media Attribution Insights

Decode the booking journey with Media Attribution Insights, revealing which marketing touchpoints that matter most.

Marieke Wisse, Head of Marketing

Next Best Offer

Identify the most relevant services to offer guests with machine learning and predictive analytics.

Rik van Leeuwen, Head of Data

Match & Merge +

Streamline guest data management with Match & Merge+, eliminating duplicates and enriching guest profiles.

Eva Deveer, Account Manager