Background
The source of truth for all guest data.

All consolidated guest data in one central Golden Profile.

Accurate, up-to-date, and ready to action.

Features/Capabilities

Golden Profile 360

Behavioral & Event data

Behavioral & Event Data

Get a 360º view of all guest behavioral, transactional, and event data.
Preferences

Preferences

One central location for all guest preferences, from booking paths to amenities to room types.
Accurate guest information

Accurate Guest Information

Precise guest data, enhanced using machine learning and enriched by connected systems.

Your one source of truth for all guest data.

One true profile for every guest.

The single source of truth for every guest using data from all connected systems.

Problem

I struggle with inaccurate or missing guest data.

Example: OTA reservations contain limited information.
Solution
Benefit from precise guest data, enriched with information from connected systems and curated using machine learning.
Accurate guest information
Problem

I want to see all event & behavioral data in a single guest profile.  

Example: All data on media interactions, transactions and bookings from different systems.
Solution
Centralize all behavioral & event data, providing a holistic guest view.
Behavioral & Event data
Problem

I struggle with scattered and siloed guest information across systems & hotels.

Example: PMS is not able to store all important information from POS.
Solution
Remove data silos between software systems. We’ll ensure stable 2-way integrations with detailed data flowing through in real-time.
Guest Data Sync
Problem

I need to eliminate duplicate guest profiles due to typos, human errors, multiple systems, and imports.

Example: Rick JONES, Rick Jones, Rik Jones
Solution
Automatically or manually eliminate duplicated profiles with the highest degree of accuracy.
Match & Merge

“Without Ireckonu, CitizenM would not be where we are now, let alone where we will be in 5 to 10 years.”

Micheal Levie - Co-founder CitizenM

Other ways we help manage guest data.

Get a demo

Communication Center

Enhance guest communication with GDPR compliance, real-time guest preferences, and streamlined messaging.

Felix Dreizehnter, Head of Product

Match & Merge +

Streamline guest data management with Match & Merge+, eliminating duplicates and enriching guest profiles.

Eva Deveer, Account Manager

Next Best Offer

Identify the most relevant services to offer guests with machine learning and predictive analytics.

Rik van Leeuwen, Head of Data

Identity Management

Empower guests with seamless and secure identity management, from multi-factor authentication to social logins.

Eva Deveer, Account Manager