Guest segmentation based on hundreds of data points.
Refine your marketing and
reach the right people.
Giving hotel marketers the keys to hyper-targeting and personalization at scale.
Features/Capabilities
Segmentation
Event & Behavioral-Based Segment Creation
Segment customers based on behavioral and event data like website visits, purchase history, and email engagement and personalize marketing efforts.
RFM+ Segment Creation
Recognize every guests and build personalized marketing strategies with RFM+ based segmentation creation
Refine your marketing campaigns.
Get personalized.
Know your guests.
Segment your guests based on behavioral and event data, communication engagement, and booking preferences to hyper-target marketing.
Problem
I struggle to capture and use guest preferences effectively, resulting in a one-size-fits-all guest experience.
Example: Heating and pillow preference.
Problem
I experience lost upsell opportunities and low conversion rates based on untargeted selling.
Example: Offering cheap wine to guests that have spent over 200 euros on wine before.
Problem
I want to recognize my guests and have a loyalty program like my competitors.
Example: Fans of Mandarin Oriental, Hilton Honors, and Marriot Bon Voyage.
Problem
I want to truly understand the hotel’s main guest segments that bring most value to deliver personalized content.
Example: Segmentation is too broad to uncover clusters of high value guest.
“We’re starting to make smarter decisions on how we target our customers. Ireckonu is going to be such an important piece of our digital journey — it’s our single source of truth.”
Marilyn Tabet, Director of Digital Experience at Mandarin Oriental Hotel Group
Other ways to know your guests.
Get a demo
Communication Center
Enhance guest communication with GDPR compliance, real-time guest preferences, and streamlined messaging.
Felix Dreizehnter, Head of Product
Golden Profile 360
Consolidate all guest data from integrated systems and offers an accurate view of guest preferences and behaviors.
Hanna Schiller, VP Sales
Churn Management
Reduce customer churn by proactively identifying and engaging with at-risk guests.
Hanna Schiller, VP Sales
Reporting & BI
Elevate your hotel’s data-driven decisions with our comprehensive reporting & analytics.
Rik van Leeuwen, Head of Data