Turn unknown data points into known profiles in your CDP.
Streamline guest data management, eliminate duplicates, and enrich profiles.
Automate the matching and de-duplication of profiles with 80% accuracy and review the rest to keep your data clean.
Features/Capabilities
Match & Merge +
Guest Data Sync
Automatically resolve duplicate profiles and ensure consistent guest data across all connected systems.
Duplicate Elimination – Machine Learning
Identify, match, merge, and deduplicate guest data automatically or manually, to get a single, reliable profile for each guest.
Connect unknown data points to known guest profiles to enrich your data.
Keep your records clean and match unknown data points to known profiles.
Enhance your first-party guest data while cleaning up systems and removing duplicate profiles.
Problem
I need to eliminate duplicate guest profiles due to typos, human errors, multiple systems, and imports.
Example: Rick JONES, Rick Jones, Rik Jones
Problem
I find it challenging to monitor open profile matches and historical data of merged profiles.
Example: Monitor merged profile quality
"The Match and Merge process was very important to us as a company, that we did it right, and that we didn't make mistakes."
Duane Robinson, Director of Guest Data at Mandarin Oriental Hotel Group
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