Background Media Attribution Insights
The smarter way to track marketing spend and campaign performance.

Make campaigns data-driven with true lifetime value recognition of all channels.

Make marketing attribution easy.
Media Attribution Insights

Automatic attribution.
Smarter spend, better ROI.

Get smarter with your marketing spend.

Go beyond conversion rate and track marketing attribution over your guests’ lifetime value.

Problem

I’m unsure how to turn new guests into loyal ones and improve my marketing.

Example: Missing insights on the timeframe to becoming a loyal guest.
Solution
Use the Conversion – New to Recurring report for insights to improve your marketing and build guest loyalty.
Conversion – New to Recurring (CDP)
Problem

I spend too much time navigating between the CRM and external communication tools when creating marketing campaigns.

Example: Exporting reservation data from the PMS to CRM system .
Solution
Build branded communications and create campaigns in a central tool, reducing back-and-forth and simplifying marketing workflows.
Marketing messaging
Problem

I need insights into the lead time for reservations.

Example: How far in advance guests book their stays across all hotels.
Solution
Receive valuable insights into reservation lead times, helping understand booking patterns.
Lead Time Report
Problem

I want to know which marketing channels perform best, but need help gathering this information effectively.

Example: Channel with highest room revenue, number of rooms sold, number of reservations, and ADR.
Solution
Access comprehensive analysis of a hotel’s performance across various booking channels, sub-channels, and market segments.
Channel Mix Report

See the results of your marketing spend.

AI-Driven Marketing

Media attribution insights

Media Attribution Insights

Media Attribution Insights decode the booking journey to reveal which marketing touchpoints have the greatest impact.
Churn management

Churn Management

Reduce customer churn by proactively identifying and engaging with at-risk guests.
Next best offer

Next Best Offer

Machine Learning and predictive analytics automatically identify the most relevant services and upsells for each guest.

Other services for hospitality marketers.

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Communication Center

Enhance guest communication with GDPR compliance, real-time guest preferences, and streamlined messaging.

Felix Dreizehnter, Head of Product

Churn Management

Reduce customer churn by proactively identifying and engaging with at-risk guests.

Hanna Schiller, VP Sales

Segmentation

Refine your marketing strategy with Segmentation, allowing you to create RFM+ and event-based segments for highly personalized campaigns.

Felix Dreizehnter, Head of Product

Identity Management

Empower guests with seamless and secure identity management, from multi-factor authentication to social logins.

Eva Deveer, Account Manager