Features - Ireckonu

AI & ML Guest Segmentation

AI and applied Machine Learning find hidden clusters using real guest data.

AI-Driven Marketing

Media Attribution Insights decode the booking journey to reveal which marketing touchpoints have the greatest impact.

Reduce customer churn by proactively identifying and engaging with at-risk guests.

Machine Learning and predictive analytics automatically identify the most relevant services and upsells for each guest.

Communication Center

Create and manage marketing campaigns within Ireckonu, saving time, improving reporting, and simplifying day-to-day marketing operations.

Automate reservation-related messaging with professional, branded communications.

Respect guest subscription preferences and keep all systems compliant with global privacy laws, including email, SMS, and survey sends.

Ensure compliance with local privacy laws (GDPR, CCPA) with centralized data anonymization for all connected systems.

Data Health

Easily monitor the accuracy, completeness, consistency, timeliness, validity, and uniqueness of hospitality data.

Automatically enhance data flowing from all connected systems for superior quality.

Golden Profile 360

Get a 360º view of all guest behavioral, transactional, and event data.

One central location for all guest preferences, from booking paths to amenities to room types.

Precise guest data, enhanced using machine learning and enriched by connected systems.

Guest Recognition

Loyalty program to reward guests based on preferences and total spend.

Elevate guest loyalty to new heights using machine learning, precise value calculation & real-time updates to other systems.

Effortlessly manage membership programs and ensure that guest points reflect their status.

Identity Management

Build trust with guests by demonstrating a commitment to data security and privacy with 2FA.

Eliminate the need for multiple usernames and passwords.

Integration Hub

Effortlessly access all reservations from multiple integrated CRS and PMS systems in one view.

Centralize and normalize data from all connected hospitality systems to remove clutter and fragmented guest profiles.

Access an API Portal with over 150 APIs for seamless data integration and a central hub for IT solution development.

Match & Merge +

Automatically resolve duplicate profiles and ensure consistent guest data across all connected systems.

Duplicate elimination - Machine Learning

Identify, match, merge, and deduplicate guest data automatically or manually, to get a single, reliable profile for each guest.

Real-Time Monitoring

Stay ahead of downtime by monitoring uptime of all integrated systems in real-time.

Gain insights and control over your API call with our dedicated log portal.

Automate error resolution for seamless IT operations with Auto-Heal.

Reporting & BI

Discover guest cluster transitions and profile attribute changes over time with our intuitive dashboard using automated guest segmentation.

Track the impact of email campaigns on reservations for the past two weeks.

Unknown Person Descriptive Analytics (CDP)

Explore touchpoint details for known and unknown guests, along with their channel usage.

Understand customer engagement behavior from first touchpoint to conversion.

Gain deeper insights into the transition from new to repeat guests, spotting patterns to scale to the rest of your audience.

Gain valuable insights into the influence of paid media channels on transient and group bookings so you can optimize hospitality marketing spend.

Get granular with your data to understand how different touch points affect guests' Lifetime Value (LTV).

Spot and stop churn before it happens using predictive analytics and Machine Learning to understand guest behavior.

Manual Segmentation – Overlap Report (CDP)

Effortlessly identify profile overlaps within manually segmented groups.

Manual segmentation – Activation Report (CDP)

Build customer segmentation with high-level and in-depth insights into guest activations and trends.

Unlock insights into the adoption, success, and cost-efficiency of loyalty programs.

Recognize and report on key metrics for every guest and spot thresholds of different cohorts.

Get in-depth insights into repeat guests, including their demographics, booking sources, and unique preferences.

Gain visibility into when profiles were merged and the effectiveness of matching rules.

Uncover the similarities of repeat guests with the Repeat Guest Report, offering detailed insights into repeat guests and their impact on the business.

Visual representation of profile creations based on multiple filters, ensuring quick detection of anomalies and adherence to business rules.

A comprehensive view of guest consent across all hotels in a portfolio.

Get insights into the metrics that matter from all connected systems, including guest revenue, stays, and data completeness.

Get a comprehensive view of guest stays and reservation details for Front Office employees.

Gain insights into standardized guest demographics for strategic targeting from data sourced from all connected systems.

Easily verify valid and invalid email addresses.

Ensure reservation data is accurate. Find and fix problems like missing data & other errors.

Assess the integrity of all profile data in the reservation database.

Assess the data quality of all folio Invoices in the reservations database.

Enhance data quality assessment and address accuracy.

Understand a room type's performance, offering insights into ADR, RevPAR, occupancy, revenue, and room nights.

Analyze lead times, assess reservation distribution, and compare data between hotels to make informed pricing and strategy decisions.

Empower headquarters with comprehensive insights based on six crucial performance metrics.

Access comprehensive analysis of a hotel's performance across various booking channels.

Gain valuable insights into cancellation behavior using historical data and guest trends.

Gain valuable insights into cancellation behavior using historical data and guest trends.

Analyze booking patterns to adapt strategies for more significant revenue impact.

Manage and monitor ancillary income, gaining insight into its performance and impact across hotels.

Simplify KPI tracking across multiple hotels with 360° Analytics and gain quick insights.

Access all raw data and create custom reports without requiring complex middleware expertise.

Segmentation

Event & behavioral-based segment Creation

Segment customers based on behavioral and event data like website visits, purchase history, and email engagement and personalize marketing efforts.

Recognize every guests and build personalized marketing strategies with RFM+ based segmentation creation

Web Mobile Solutions

Provide guests with a faster, more convenient mobile check-out experience, increasing guest satisfaction and operational efficiency.

Align with modern travelers' expectations for contactless payment options.

Offer guests a modern and convenient mobile check-in solution, reducing check-in time and front desk workload.

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