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What makes a guest want to book the same hotel in the future? Delivering an experience that shows you understand them.

IInformU gives you real-time reporting on real-time data, so you can make more informed decisions about your strategy and guest experience. Unlock your data's potential to uncover the lifetime value of your guests, their path to purchase and gain an understanding of their habits, wants, and needs.

IInformU helps stich together data from across your technology ecosystem, improving how hotels understand acquisition, retention and loyalty. By separating your audience into meaningful segments, you can take a deep dive into engagement and communication to help drive a more intentional relationship with your customers.

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The IInformU dashboard puts your business KPI's in full focus, allowing your teams to understand core metrics from across the guest journey and operations to proactively identify global, regional and local opportunities.

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Knowing your guests and business performance is not enough. With advanced analytics, you can optimize, correlate and predict the next best action to inform your business pillars and stay ahead on direct-to-consumer strategy.

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Power Cubes provides your team a centralized source of extensive raw data, offering them the guest and operational information required to transform your organization into a data-centric company.

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Leverage customer insights to efficiently drive engagement and identify opportunities to improve upon the guest experience.

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Look beyond the traditional booking lead time. Once your media data is collated in our CORE Middleware, you can truly understand how your guests engage your brand. By leveraging extensive segmentation, hoteliers are able to shift from transactional marketing to relationship marketing.

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Understanding your guest lifetime value enables you know your customer base. It allows you to make smart marketing investments, know who to target, and determine if your commercial strategy is moving in the right direction. By approaching your strategy and investment with a long term view, you can create more repeat guests and build a greater loyal base.