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Make it simple for your guests to have an even more rewarding stay with you.

IRewardU is set up to take the complexity out of loyalty, so guests get rewarded with personalized offers that are relevant to them.

Perks are personalized and instant, and leverage machine learning and specific guest insights. This creates a reward engine that drives direct guest communication, builds meaningful brand loyalty, and is flexible to the wants and needs of each guest.

IRewardUKey product features

Being a member means being "known" and knowing you are actively looked after. Our Membership Management enables teams to identify and take care of their loyal guests.

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Transactional loyalty and rewards programs are fundamentally structured to prevent true personalization. Our recognition pillars - Recency, Frequency, Monetary, Duration, and Diversity - combine with your brand's own dimensions to create an unparalleled personal recognition approach.


Go beyond sending one-size-fits-none marketing communications. Leverage our machine learning to continuously enrich guest profile attributes over time, empowering your brand and teams to build deeper connections with the guests.

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Proactively monitoring your retention index enables you to continuously evolve your customer relationship strategy to increase profitability.


No more waiting on cumulating loyalty points. Leverage individual RFM+ scores to reward your guests in real time with what matters most to them.

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