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All your hospitality reports at your finger tips.

Comprehensive reporting and analytics for your hospitality operations.

Snapshots, deep dives, and data visualization to keep your team on the same page.
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Features/Capabilities

Reporting & BI

Cluster transition report (CDP add-on)

Cluster Transition Report (CDP add-on)

Discover guest cluster transitions and profile attribute changes over time with our intuitive dashboard using automated guest segmentation.
14-Day Lookback (CDP)

14-Day Lookback (CDP)

Track the impact of email campaigns on reservations for the past two weeks.
Unknown Person Descriptive Analytics (CDP)

Unknown Person Descriptive Analytics (CDP)

Explore touchpoint details for known and unknown guests, along with their channel usage.
Engagement Lead time (CDP)

Engagement Lead Time (CDP)

Understand customer engagement behavior from first touchpoint to conversion.
Conversion - New to Recurring (CDP)

Conversion – New to Recurring (CDP)

Gain deeper insights into the transition from new to repeat guests, spotting patterns to scale to the rest of your audience.
Conversions - Paid Media Booking (CDP)

Conversions – Paid Media Booking (CDP)

Gain valuable insights into the influence of paid media channels on transient and group bookings so you can optimize hospitality marketing spend.
Conversions – LTV Report (CDP)

Conversions – LTV Report (CDP)

Get granular with your data to understand how different touch points affect guests' Lifetime Value (LTV).
Churn Risk Report (CDP)

Churn Risk Report (CDP)

Spot and stop churn before it happens using predictive analytics and Machine Learning to understand guest behavior.
Manual Segmentation – Overlap Report (CDP)

Manual Segmentation – Overlap Report (CDP)

Effortlessly identify profile overlaps within manually segmented groups.
Manual segmentation – Activation Report (CDP)

Manual Segmentation – Activation Report (CDP)

Build customer segmentation with high-level and in-depth insights into guest activations and trends.
Loyalty Report (CDP)

Loyalty Report (CDP)

Unlock insights into the adoption, success, and cost-efficiency of loyalty programs.
RFM+ Analysis Report (CDP)

RFM+ Analysis Report (CDP)

Recognize and report on key metrics for every guest and spot thresholds of different cohorts.
Rebooking Report (CDP)

Rebooking Report (CDP)

Get in-depth insights into repeat guests, including their demographics, booking sources, and unique preferences.
Match & Merge Report (CDP)

Match & Merge Report (CDP)

Gain visibility into when profiles were merged and the effectiveness of matching rules.
Repeat Guests Report (CDP)

Repeat Guests Report (CDP)

Uncover the similarities of repeat guests with the Repeat Guest Report, offering detailed insights into repeat guests and their impact on the business.
Profile Creation Report (CDP)

Profile Creation Report (CDP)

Visual representation of profile creations based on multiple filters, ensuring quick detection of anomalies and adherence to business rules.
Person Data Consents Report (CDP)

Person Data Consents Report (CDP)

A comprehensive view of guest consent across all hotels in a portfolio.
High Level Overview Report (CDP)

High Level Overview Report (CDP)

Get insights into the metrics that matter from all connected systems, including guest revenue, stays, and data completeness.
Guest Stay Report (CDP)

Guest Stay Report (CDP)

Get a comprehensive view of guest stays and reservation details for Front Office employees.
Demographic Report (CDP)

Demographic Report (CDP)

Gain insights into standardized guest demographics for strategic targeting from data sourced from all connected systems.
Data Quality Report – Email Addresses

Data Quality Report – Email Addresses

Easily verify valid and invalid email addresses.
Data Quality Report – Reservations

Data Quality Report – Reservations

Ensure reservation data is accurate. Find and fix problems like missing data & other errors.
Data Quality Report - Profile Data

Data Quality Report – Profile Data

Assess the integrity of all profile data in the reservation database.
Data Quality Report – Folio Invoices

Data Quality Report – Folio Invoices

Assess the data quality of all folio Invoices in the reservations database.
Data Quality Report - Addresses

Data Quality Report – Addresses

Enhance data quality assessment and address accuracy.
Room Type Performance Report

Room Type Performance Report

Understand a room type's performance, offering insights into ADR, RevPAR, occupancy, revenue, and room nights.
Lead Time Report

Lead Time Report

Analyze lead times, assess reservation distribution, and compare data between hotels to make informed pricing and strategy decisions.
Corporate performance Report

Corporate Performance Report

Empower headquarters with comprehensive insights based on six crucial performance metrics.
Channel Mix Report

Channel Mix Report

Access comprehensive analysis of a hotel's performance across various booking channels.
Cancellation Lead Time Report

Cancellation Lead Time Report

Gain valuable insights into cancellation behavior using historical data and guest trends.
Cancellation Report

Cancellation Report

Gain valuable insights into cancellation behavior using historical data and guest trends.
Booking Pace Report

Booking Pace Report

Analyze booking patterns to adapt strategies for more significant revenue impact.
Ancillary Revenue Report

Ancillary Revenue Report

Manage and monitor ancillary income, gaining insight into its performance and impact across hotels.
360° Analytics Report

360° Analytics Report

Simplify KPI tracking across multiple hotels with 360° Analytics and gain quick insights.
Power Cubes

Power Cubes

Access all raw data and create custom reports without requiring complex middleware expertise.

Report on metrics that matter.

Rik van Leeuwen

What you need to know.
When you need it.

Choose from a set of standard reports, use pre-defined templates, or build custom reports for the data you want.

Problem

I want to know how much a single guest brings in and if this increases over time.

Example: Average spend per guest per hotel
Solution
Access the High-Level View Report, a comprehensive tool that offers insights into guest revenue and stays.
High Level Overview Report (CDP)
Problem

I struggle to measure the effectiveness of my email campaigns in driving reservations and conversions.

Example: The % of conversion within 14 days across the chain.
Solution
Easily access the 14-Day Lookback Report to precisely link reservations and conversions to email campaigns, providing valuable insights for campaign optimization.
14-Day Lookback (CDP)
Problem

I want to know which marketing channels perform best, but need help gathering this information effectively.

Example: Channel with highest room revenue, number of rooms sold, number of reservations, and ADR.
Solution
Access comprehensive analysis of a hotel’s performance across various booking channels, sub-channels, and market segments.
Channel Mix Report
Problem

I struggle to identify guests at risk of churning and understand their changing behaviors over time.

Example: Average churn risk across all hotels
Solution
Get an in-depth overview of at-risk guests, their evolving behaviors, and easy insights to prevent churn.
Churn Risk Report (CDP)
Problem

I am struggling with missing or incorrect information in reservations.

Example: Reservations from various channels vary in quality of completeness
Solution
Ensure reservation data is accurate. It finds and fixes problems like missing info and date errors.
Data Quality Report – Reservations

“Without Ireckonu, CitizenM would not be where we are now, let alone where we will be in 5 to 10 years.”

Micheal Levie - Co-founder CitizenM

Other ways we help you get the right data.

Get a demo

Media Attribution Insights

Decode the booking journey with Media Attribution Insights, revealing which marketing touchpoints that matter most.

Marieke Wisse, Head of Marketing

Data Health

Improve data quality for precise, reliable guest insights and superior hotel data.

Katya Nikitina, Project Manager

Segmentation

Refine your marketing strategy with Segmentation, allowing you to create RFM+ and event-based segments for highly personalized campaigns.

Felix Dreizehnter, Head of Product

Match & Merge +

Streamline guest data management with Match & Merge+, eliminating duplicates and enriching guest profiles.

Eva Deveer, Account Manager