Insights you didn’t know you needed
using machine Learning

Discover More

Next best offer:

Identify the most relevant services to offer guests with machine learning and predictive analytics.

Cancellation Lead Time Report:

Have a clear understanding of when cancellations are likely to happen.

Churn Risk Report:

Spot and act on potential churn by understanding their behavior.

RFM+ Analysis Report:

Tailor loyalty programs with precision to enhance guest engagement and revenue.

Repeat Guests Report (CDP)

Explore the impact of repeat guests with the Repeat Guest Report, offering detailed insights.

Cluster transition report:

Track evolving guest clusters and profile changes with Automated Guest Segmentation data.

Features/Capabilities

AI & ML Guest Segmentation

AI & ML Guest Segmentation

Apply Machine Learning to Find Hidden Clusters.

AI-driven marketing

Media attribution insights

Media attribution insights

Decode the booking journey with Media Attribution Insights, revealing which marketing touchpoints that matter most.
Churn management

Churn management

Reduce customer churn by proactively identifying and engaging with at-risk guests.
Next best offer

Next best offer

Identify the most relevant services to offer guests with machine learning and predictive analytics.

Communication center

Marketing messaging

Effortlessly create and manage marketing campaigns within the IRU system, saving time and improving reporting.

Transactional messaging

Simplify and optimize communication strategies for reservation-related events.

Central subscription center

Never violate guest subscription preferences, as all systems (e.g. email, SMS, survey) receive real-time updates.

Data privacy hub

Ensure GDPR compliance with centralized data anonymization for all connected systems.

Golden Profile 360

Behavioral & Event data

Behavioral & Event data

Gain a 360-degree guest perspective by centralizing behavioral, transactional, and event data.
Preferences

Preferences

Revolutionize the guest experience by centralizing every aspect of guest preferences.
Accurate guest information

Accurate guest information

Benefit from precise guest data, enriched with information from connected systems and enhanced using machine learning.

Guest Recognition

Points & rewards

Points & rewards

Reward guests based on preferences and spending while seamlessly interacting with other systems for efficient loyalty.
RFM+ Loyalty

RFM+ Loyalty

Elevate guest loyalty to new heights using machine learning, precise value calculation & real-time updates to other systems.
Membership Management

Membership Management

Effortlessly manage membership programs and ensure that guest points reflect their status.

Identity Management

2-Factor Authentication

2-Factor Authentication

Build trust by demonstrating a commitment to data security and privacy with 2FA.
Social Logins

Social Logins

Enable guests to safely log in using their favorite social media accounts for account access.
Single Sign-On (SSO)

Single Sign-On (SSO)

Eliminate the need for multiple usernames and passwords.

Match & Merge +

Guest Data Sync

Guest Data Sync

Duplicate elimination - Machine Learning

Duplicate elimination – Machine Learning

Automatically and manually identify, match, merge, and deduplicate guest data, resulting in a single, reliable profile for each guest.

Segmentation

Event & behavioral-based segment Creation

Event & behavioral-based segment Creation

Segment customers through actions like website visits, purchase history, and email engagement for personalized marketing.
RFM+ segment Creation

RFM+ segment Creation

Tailor marketing to your most loyal guests with RFM + based segmentation creation.

Web Mobile Solutions

Web Mobile Check-out

Web Mobile Check-out

Provide guests with a faster, more convenient mobile check-out experience, increasing guest satisfaction and operational efficiency.
Web Mobile Payment

Web Mobile Payment

Align with modern travelers' expectations for contactless payment options.
Pre-Check-in

Pre-Check-in

Offer guests a modern and convenient mobile check-in solution, reducing check-in time and front desk workload.

“Without Ireckonu, CitizenM would not be where we are now, let alone where we will be in 5 to 10 years.”

Micheal Levie, Co-founder CitizenM